Business Research Methods （3RD）

Quinlan, Christina/ Babin, Barry/ Carr, Jon

Cengage Learning EMEA（2024/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 432 p.
• 言語 ENG
• 商品コード 9781473791343
• DDC分類 658.00721

Full Description

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

Contents

Part I: Introduction
1. Introducing Business Research
2. Developing Research Skills
3. Understanding Research Ethics
4. Understanding Research Philosophy and The Role of Theory

Part II: Beginning the Research Process
5. The Literature Review
6. Quantitative Research: An Introduction
7. Qualitative Research: An Introduction
8. Research Methodology and Design
9. Understanding Populations and Sampling
10. Writing the Research Proposal

Part III: Data Gathering
11. Fieldwork and Observation
12. Using Interviews and Focus Groups
13. Surveys and Questionnaires
14. Attitude Measurement

Part IV: Dealing with Data
15. Managing Data and Introducing Data Analysis
16. Analyzing Qualitative Data
17. Analyzing Quantitative Data
18. Completing and Presenting the Research