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Full Description
The tenth edition of Strategic Management: Awareness and Change provides students with a sound intellectual framework of the various models and theories of strategic management. Learners explore strategic concepts and strategy implementation to find out how organizations deal with continual transformation—from the rapid growth of the internet, disruptive business models such as the gig economy and online subscriptions and COVID-19—which highlight the need for strategic agility and resilience in all sectors.
This title is available with MindTap, a flexible online learning solution that provides students with all the tools they need to succeed including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track their progress.
Contents
Part I. Understanding strategy and strategic management
1. What is strategy and who is involved?
2. The business model and the revenue model
3. Strategic purpose
Part II. Analysis and positioning
4. The business environment and strategy
5. Resource-led strategy
6. The dynamics of competition
Part III. Strategy development
7. Introducing culture and values
8. Creating and formulating strategy: alternatives, evaluation
and choice
9. Strategic planning
10. Strategic leadership and intrapreneurship: towards
visionary leadership?
Part IV. Strategic growth issues
11. Strategic control and measuring success
12. Strategic growth: domestic and/or international?
13. Failure, consolidation and recovery strategies
Part V. Strategy implementation and strategic management
14. Strategy implementation and structure
15. Leading change
16. Managing strategy in the organization
17. The strategically resilient organization
Glossary
Credits
Index
