Managerial Economics （16TH）

Bentzen, Eric/ Scheibye, Carsten/ Hirschey, Mark

Cengage Learning EMEA（2022/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 816 p.
• 言語 ENG
• 商品コード 9781473778955
• DDC分類 338.5024658

Full Description

The sixteenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem solving approach to enable students to develop the skills required to make informed managerial decisions. The text's unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary. Using economic concepts and tools applied to updated examples of real-world companies and management situations, the text provides a robust approach to the practical application of the academic principles of managerial economics.

Contents

Part I. Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply

Part II. Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting

Part III. Production and Competitive Markets
7. Production Analysis
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets

Part IV. Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices

Part V. Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy