Risk (All That Matters)

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Risk (All That Matters)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 150 p.
  • 言語 ENG
  • 商品コード 9781473602472
  • DDC分類 658

Full Description


We are all risk takers.In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under-estimate long-term risks (smoking, or acquiring a large company).This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.

Table of Contents

Foreword                                           vii
Acknowledgements viii
1 What is risk? 1 (20)
2 Understanding our propensity for 21 (22)
risk-taking
3 Are we becoming a risk-averse society? 43 (16)
4 Risk in the business world 59 (26)
5 Risk management 85 (20)
6 Risk and the future 105 (22)
100 ideas 127 (14)
Notes and references 141 (8)
Index 149