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Full Description
The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on.
Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:
The value of the music industries
Recorded music
Live events
Branding in music
Artist management
Digital distribution
Contents
Part One - the Music Environment:
Introduction: The Need for the Music Entrepreneur;
Chapter One: The Music Environment;
Chapter Two: The Music Entrepreneur in the Global Marketplace;
Chapter Three: Music as Space and Place Identity.
Part Two - Case Studies:
Case-study One: Recorded Music;
Case-study Two: Live Performance;
Case-study Three: Festival and Spectacle;
Case-study Four: Publishing;
Case-study Five: Artist and Artist Management;
Case-study Six: Digital Media.
