The Out-of-Home Immersive Entertainment Frontier : Expanding Interactive Boundaries in Leisure Facilities

Williams, Kevin/ Mascioni, Michael

Routledge（2014/05発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 216 p.
• 言語 ENG
• 商品コード 9781472426956
• DDC分類 384

Full Description

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

Contents

List of Figures, About the Authors, Preface, Introduction: Birth of a Genre, 1. The Structure of Play, 2. Collapse and Recovery, 3. Defining the Sector, 4. The Drive for Immersion, 5. Social and Co-operative, 6. Convergence, 7. Future Trends, Conclusion: Living in the Dream, Index