Pharmaceutical Launch Excellence : Bringing a New Drug to Market Successfully

Wight, Colin

Taylor & Francis（2023/12発売）

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製本 Hardcover:ハードカバー版／ページ数 180 p.
言語 ENG
商品コード 9781472426802
DDC分類 650

Full Description

Planning and implementing a new drug launch strategy is a complex process that requires everyone involved to have a clear sense of what success looks like and to plan how to deliver that success. Colin Wight's Pharmaceutical Launch Excellence is a 'must have' guide to the process that explains all of the variables at work and offers pragmatic advice to help pharma executives secure market access, stakeholder advocacy and establish a realistic governance model for the process. The book also provides a set of commercial models to underpin a launch strategy as well as a suite of metrics for measuring success.