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Full Description
Exam Board: OCR
Level: A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016
- Guides students through the new course and assessment structure with advice at the start of the book to help them understand what's required
- Enables students to put their knowledge in context and helps them start analysing business data with case studies of real businesses included throughout
- Prepares students for assessment with the 'Your turn' feature that contains practice questions including multiple choice, case study and data response, and those that test their quantitative skills
Contents
1: Introduction to business
Chapter 1: Enterprise and business functions
Chapter 2: Business sectors and types of business
Chapter 3: Franchises and co-operatives
Chapter 4: Business size, growth and external growth
2: Business objectives and strategy
Chapter 5: Stakeholders
Chapter 6: Different stakeholder objectives and mission statements
Chapter 7: Corporate social responsibility (CSR)
Chapter 8: Strategy and implementation
Chapter 9: Business plans
Chapter 10: Risk and uncertainty and opportunity cost
Chapter 11: Contingency planning and crisis management
Chapter 12: Models of strategic choice
Chapter 13: Measures of performance - financial and non-financial
Chapter 14: Forecasting
Chapter 15: Decision making and conflicts in decision making
Chapter 16: Decision trees
Chapter 17: Ansoff's matrix
3: External influences
Chapter 18: The market including physical and non-physical markets
Chapter 19: Demand and supply and market forces
Chapter 20: Competition and market dominance
Chapter 21: The EU, emerging markets and the global context
Chapter 22: International trade and free trade
Chapter 23: Political factors
Chapter 24: Economic factors
Chapter 25: Social and technological factors and the digital revolution
Chapter 26: Ethical factors
Chapter 27: Legal factors
Chapter 28: Environmental factors and external factors and influences
Chapter 29: Causes and effects of change
Chapter 30: Managing change
4: Accounting and finance within a business environment
Chapter 31: Accounting and finance objectives and strategy
Chapter 32: Sources of finance
Chapter 33: Accounting concepts
5: Management accounting
Chapter 34: Costs, revenue and profit
Chapter 35: Break-even analysis and contribution
Chapter 36: Investment appraisal
Chapter 37: Budgets and variance
Chapter 38: Cash-flow and working capital
6: Financial accounting
Chapter 39: Income statements
Chapter 40: Statement of financial position
Chapter 41: Ratio analysis
Chapter 42: External influences on accounting and finance
7: Human resource management within a business environment
Chapter 43: Human resource management objectives
Chapter 44: Organisation
Chapter 45: Communication
8: The workforce
Chapter 46: Workforce planning
Chapter 47: Recruitment, selection and training
Chapter 48: Appraisal
Chapter 49: Redundancy and dismissal
9: Management
Chapter 50: Functions of management and leadership
Chapter 51: Motivation
Chapter 52: Employer/employee relations: trade unions and consultation
Chapter 53: Employer/employee relations: employment law
10: Marketing within a business environment
Chapter 54: Marketing within a business environment
11: Customer needs
Chapter 55: Identifying customer needs
Chapter 56: Customers and consumers, anticipating consumer needs and the product life cycle
12: The marketing strategy
Chapter 57: Product and service marketing
Chapter 58: The marketing mix
Chapter 59: Price
Chapter 60: Place
Chapter 61: Promotion
13: Operations management within a business environment
Chapter 62: Operations management objectives
Chapter 63: Added value
14: The production process
Chapter 64: Innovation, research and development
Chapter 65: Methods of production
Chapter 66: Project management
15: Productive efficiency
Chapter 67: Productivity
Chapter 68: Economies and diseconomies of scale
Chapter 69: Capacity utilisation and management
Chapter 70: Stock control
Chapter 71: Lean production
Chapter 72: Technology
16: Productive quality (fit for purpose)
Chapter 73: Internal and external quality standards
Chapter 74: Location and logistics
