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Contents
Section 1: What is Business?
Chapter 1: Understanding the nature and purpose of business
Chapter 2: Different business forms
Chapter 3: Issues in understanding different business forms
Chapter 4: Understanding that businesses operate within an external environment
Section 2: Managers, leadership and decision-making
Chapter 5: What managers do
Chapter 6: Types of management and leadership styles and their effectiveness
Chapter 7: Understanding management decision-making
Chapter 8: Decision trees
Chapter 9: Opportunity cost
Chapter 10: Understanding the role and importance of stakeholders
Section 3: Decision-making to improve marketing performance
Chapter 11: Marketing and decision-making
Chapter 12: Marketing and competitiveness
Chapter 13: Setting marketing objectives
Chapter 14: Understanding markets
Chapter 15: Market research and sampling
Chapter 16: The interpretation of marketing data
Chapter 17: Price and income elasticity of demand
Chapter 18: Market data and analysis
Chapter 19: Segmentation, targeting and positioning
Chapter 20: Niche and mass marketing
Chapter 21: Marketing mix: 7Ps
Chapter 22: Product decisions: product life cycle and product portfolio
Chapter 23: Pricing decisions
Chapter 24: Place and promotion decisions
Chapter 25: Integrating the marketing mix
Section 4: Decision-making to improve operational performance
Chapter 26: Setting operational objectives
Chapter 27: Efficiency and labour productivity
Chapter 28: Lean production
Chapter 29: Capacity utilisation
Chapter 30: Technology and operational efficiency
Chapter 31: Analysing operational performance
Chapter 32: Improving quality
Chapter 33: Managing supply chains
Chapter 34: Managing inventory
Chapter 35: Decision-making to improve operational performance
Section 5: Decision-making to improve financial performance
Chapter 36: Financial objectives
Chapter 37: Calculating revenue, costs and profit
Chapter 38: Break-even analysis
Chapter 39: Cash flow management
Chapter 40: Budgets and budgeting
Chapter 41: Profit and how to increase it
Chapter 42: Cash flow versus profit
Chapter 43: Sources of finance
Chapter 44: Decision-making to improve financial performance
Section 6: Decision-making to improve human resource performance
Chapter 45: Setting human resource objectives
Chapter 46: Motivation and engagement in theory
Chapter 47: Motivation and engagement in practice
Chapter 48: Improving organisational design
Chapter 49: Managing the human resource flow
Chapter 50: Improving employer-employee relations
Chapter 51: Analysing human resource performance
Chapter 52: Decision-making and improved HR performance
Section 7: Analysing the strategic position of a business
Chapter 53: Influences on the mission of a business
Chapter 54: Corporate objectives, strategy & tactics
Chapter 55: The impact of strategic decision making on functional decision making
Chapter 56: The value of SWOT analysis
Chapter 57: Financial objectives and constraints
Chapter 58: Balance sheets and income statements
Chapter 59: Financial ratio analysis
Chapter 60: Value and limitations of financial ratios
Chapter 61: How to analyse data other than financial statements
Chapter 62: Assessing short- and long-term performance
Chapter 63: Different measures of assessing business performance
Chapter 64: Changes in the political and legal environment
Chapter 65: The impact of government policy
Chapter 66: The impact of changes in the economic environment
Chapter 67: Globalisation and emerging economies
Chapter 68: The impact of social change
Chapter 69: The social environment including CSR
Chapter 70: Technological change
Chapter 71: The competitive environment
Chapter 72: Analysing strategic options
Chapter 73: Investment appraisal
Chapter 74: Sensitivity analysis
Section 8: Choosing strategic direction
Chapter 75: Strategic direction: Ansoff's matrix
Chapter 76: Competitive advantage
Chapter 77: Strategic positioning
Section 9: Strategic methods: how to pursue strategies
Chapter 78: Growth and retrenchment
Chapter 79: Economies and diseconomies of scale
Chapter 80: Methods and types of growth
Chapter 81: Innovation
Chapter 82: Becoming an innovative organisation
Chapter 83: Protecting innovative ideas
Chapter 84: Reasons for trading internationally
Chapter 85: Attractiveness of international markets
Chapter 86: China and India
Chapter 87: Targeting overseas markets
Chapter 88: Managing international business
Chapter 89: Digital technology
Section 10: Managing strategic change
Chapter 90: Causes and value of change
Chapter 91: The flexible organisation
Chapter 92: Barriers to change
Chapter 93: Organisational culture
Chapter 94: Strategic implementation
Chapter 95: Network analysis and strategic implementation
Chapter 96: Problems with strategy
Chapter 97: Understanding assessment objectives
Chapter 98: Tackling data response questions
Chapter 99: How to revise for business exams
