International Dictionary of Marketing and Communication

Jefkins, Frank William.

Springer-Verlag New York Inc.（2012/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 392 p.
• 言語 ENG
• 商品コード 9781468415254
• DDC分類 500

Full Description

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising.