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Full Description
This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.
Contents
Part IChapter 1: IntroductionWhat Is Research?How a Research Project Fits Within Your Business EducationOverview of the BookOnline Support MaterialsReal World ExamplesCase StudyChapter QuestionsReferencesChapter 2: Choosing a TopicHas the Topic Been Assigned?Steps in Choosing a TopicProject ChecklistCase StudyChapter QuestionsReferencesChapter 3: The Role of the SupervisorUnderstanding Your SupervisorWhat Is the Role of a Supervisor?Selecting a SupervisorOther Supervisor ArrangementsGround Rules and ExpectationsConclusionProject ChecklistCase StudyChapter QuestionsReferencesChapter 4: Group Dynamics and the Role of ConflictGroup Work and ConflictPositive and Negative ConflictGeneral Causes of ConflictConflict StimulationManaging ConflictConclusionProject ChecklistCase StudyChapter QuestionsReferencesFurther ReadingChapter 5: Ethical ConsiderationsWhat Is Human Intervention?Codes of Ethical Conduct/PracticeEthical PhilosophiesEthical Issues to ConsiderPlagiarism, Academic Fraud and Misrepresenting the ResultsTechnology IssuesConclusionProject ChecklistCase StudyChapter QuestionsReferencesPart II: Undertaking the ResearchChapter 6: Planning the Research ProjectImportance of PlanningThe Research ProcessThe Research ProposalManaging the Research ProcessBudgetingConclusionProject ChecklistCase StudyChapter QuestionsReferencesChapter 7: Literature ReviewWhat Is a Literature Review?How Can Literature Be Used?Where to Obtain LiteratureHow to Write a Literature ReviewReferencingManaging Your ReferencesProject ChecklistCase StudyChapter QuestionsReferencesChapter 8: Data GatheringFactors to Evaluate Data-Gathering MethodsTypes of Research DataSecondary DataPrimary DataMixed MethodsSampling MethodsResearch ErrorsConclusionProject ChecklistCase StudyChapter QuestionsReferencesAppendix 8.1. Statistical AgenciesChapter 9: Qualitative Data AnalysisQualitative Data Collection MethodsImplementationAnalysis and InterpretationConclusionProject ChecklistCase StudyChapter QuestionsReferencesChapter 10: Quantitative Data AnalysisHypotheses, Errors, and SignificanceEmpirically Examining DataBasic AnalysisBasic AssociationsBasic Causal RelationshipsIntroducing Advanced TechniquesConclusionProject ChecklistGlossaryCase StudyChapter QuestionsReferencesFurther ReadingChapter 11: Establishing RecommendationsDescribing the ResultsDiscussion and InterpretationResearch ImplicationsRecommendation GuidelinesLimitationsFuture ResearchProject ChecklistCase StudyChapter QuestionsReferencesPart III: Communicating the ResultsChapter 12: Presenting the ResultsWays to Present Research FindingsNumerical TablesAPA StyleCharts and GraphsPicturesMapsQuotationsConclusionProject ChecklistCase StudyChapter QuestionsReferencesChapter 13: Writing the ReportWritten CommunicationWhen to Write?Types of ReportsStructure of a Project ReportAPA StandardsConclusionProject ChecklistCase StudyChapter QuestionsReferences14.Oral PresentationsBefore the PresentationThe PresentationWrapping UpGroups and Group Members in PresentationsVideo PresentationsConclusionProject ChecklistCase StudyChapter QuestionsReferences15.Concluding RemarksSome Final Hints for Those Undertaking a ProjectCase Study (Epilogue)IndexAbout the Authors
