戦略的経営：理論と実際（第４版） Strategic Management : Theory and Practice （4TH）

Parnell, John A.

Sage Pubns（2013/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 641 p.
• 言語 ENG
• 商品コード 9781452234984
• DDC分類 658.4012

基本説明

There are extensive global examples, particularly from China and emerging nations.

Full Description

Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

Contents

PrefaceAbout the Author1. Fundamentals of Strategic Management2. Industry Competition3. The External Environment: Political-Legal and Economic Forces4. The External Environment: Social and Technological Forces5. The Organization: Ethics and Corporate Social Responsibility6. Corporate-Level Strategies7. Business Unit Strategies8. Functional Strategies9. Strategy Formulation10. Strategy Execution: Structure11. Strategy Execution: Strategic Change, Culture, and Leadership12. Strategic Control and Crisis ManagementAppendixCase AnalysisReal-Time CasesTraditional CasesGlossaryIndex