Full Description
One of the top-selling textbooks in Sport Management updated. Contemporary Sport Management provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and relevant topics on the subject. The text also discusses the role of social media in revolutionising the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions. Additionally, the accompanying web study guide contains multiple interactive learning experiences to help students retain the information.
Contents
Part I. Introduction to Sport Management; Chapter 1. Managing Sport; Chapter 3. Historical Aspects of the Sport Business Industry; Chapter 5. Managing and Leading in Sport Organizations; Part II. Selected Sport Management Sites; Chapter 7. Interscholastic Athletics; Chapter 9. Professional Sport; Chapter 11. Sport Tourism; Part III. Selected Sport Management Functions; Chapter 13. Sport Consumer Behavior; Chapter 15. Finance and Economics in the Sport Industry; Part IV. Current Challenges in Sport Management; Chapter 19. A North American Perspective on International Sport.
