Full Description
In subtle and complex ways, cars transmit and modify our identities behind the wheel. As a symbol of independence and freedom, the car projects status, class, taste and, significantly, embeds racialisation. Using fascinating research from drivers, including first-person accounts, Alam unpicks the ways in which our identity is enhanced and driven.
Contents
one Introduction;
two Researching Bradford: putting the 'auto' into ethnography;
three Communicating cars: television, popular music and everyday life;
four Consuming cars: class, ethnicity and taste;
five Car work: production, consumption and modification;
six Social psychology, cars and multi-ethnic spaces;
seven Fun-loving criminal: speed, danger and race;
eight Conclusion.
