CSRの管理：コミュニケーションのアプローチ Managing Corporate Social Responsibility : A Communication Approach

Coombs, W. Timothy/ Holladay, Sherry J.

Wiley-Blackwell（2011/10発売）

• 製本 Hardcover:ハードカバー版／ページ数 180 p.
• 言語 ENG
• 商品コード 9781444336290
• DDC分類 658.408

基本説明

Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.

Full Description

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.



Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Contents

Contents in Detail ix Acknowledgments xiii

1 Conceptualizing Corporate Social Responsibility 1

2 Strategic CSR 29

3 CSR Scanning and Monitoring 51

4 Formative Research 63

5 Create the CSR Initiative 89

6 Communicate the CSR Initiative 109

7 Evaluation and Feedback 137

8 CSR Issues 153

References 165

Index 177