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Full Description
This book has been written for AQA exam success. More than just as aide to memory, it picks out the key knowledge you need for the AS examinations, shows you how to apply your knowledge to the business context and then demonstrates how this can be developed into an evaluation. Numerous practice questions written to AQA AS standard are included, and all have answers in the back to help you revise by yourself or with friends. Features of the book include: - Exam insight - putting you inside the mind of the person who will be marking you - Key terms - revise effectively all the necessary key terms to pick up knowledge marks - Themes for evaluation - evaluation ideas that you will need if you are to get the top marks - Application to real business - apply knowledge to the business context to pick up application and analysis marks AQA Business Studies for AS: Revision Guide has been devised and edited by Ian Marcouse, who knows exactly what is required for exam success. It is a perfect guide for anyone who wants to gain the top marks for Business Studies A Level.
Contents
Starting a business 1 Enterprise and entrepreneurs 2 Identifying business opportunities 3 Protecting business ideas 4 Developing business plans 5 Choosing the right legal structure Getting the start-up right 6 Market research 7 Understanding markets 8 Sources of finance 9 Location factors for a business start-up 10 Employing people Financial planning 11 Calculating revenue, costs and profit 12 Break-even analysis 13 Cash flow management and forecasting 14 Setting budgets 15 Assessing business start-ups Finance 16 Using budgets 17 Improving cash flow 18 Measuring and increasing profit 19 Cash flow vs profit 20 Integrated finance People in business 21 Productivity and performance 22 Organisational structure 23 Measuring the effectiveness of the workforce 24 Recruitment and training 25 Motivation in theory 26 Motivation in practice 27 Integrated people Operations management 28 Customer service 29 Effective quality management 30 Working with suppliers 31 Capacity utilisation 32 Making operational decisions 33 Using technology in operations 34 Integrated operations management Marketing and the competitive environment 35 An introduction to effective marketing 36 Niche versus mass marketing 37 Designing an effective marketing mix 38 Product and product differentiation 39 Product life cycle and portfolio analysis 40 Promotion 41 Pricing 42 Price elasticity of demand 43 Place 44 Marketing and competitiveness Exam success 45 A-grade concepts for AS-level 46 Tackling the BUSS1 exam 47 Tackling the BUSS2 exam Answers Revision checklists Index
