Make a Difference with Your Marketing: Teach Yourself (Ty Business Skills)

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Make a Difference with Your Marketing: Teach Yourself (Ty Business Skills)

Gabay, Jonathan

ウェブストア価格 ¥3,237（本体¥2,943）
Teach Yourself（2010/02発売）
外貨定価 UK£ 10.99
ポイント 29pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 368 p.
言語 ENG
商品コード 9781444100266
DDC分類 658.8

Full Description

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before!

NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF
Tests in the book and online to keep track of your progress.

EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of marketing.

FIVE THINGS TO REMEMBER
Quick refreshers to help you remember the key facts.

TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.

: The tools of the trade
: Shaping your marketing plan
: The cost of marketing
: Identifying needs
: Some of the greatest imaginative thinkers
: Brainstorming
: Under the microscope - taking a closer look at your business
: Image is everything
: Branding in action
: Going on face values (imaginative design)
: Generating demand
: Some inspire naturally... the rest use a PR consultant
: Direct response - from junk mail to jump marketing
: From e-commerce to intelligent commerce
: Which agency is right for you?
: Sales and marketing - made for each other
: The future. It's in your hands
: Appendices

: Typical marketing production times
: Speak easy - jargon buster
: Useful contacts
: Recommended reading
: Recommended marketing courses