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Full Description
On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.
A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.
Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
Contents
Foreword by Teresa N. Dougherty, APR
Preface
Part I - Ethics in Public Relations
Chapter 1 - Why Ethics Matter
Chapter 2 - Ethics in Public Relations
Part II - Public Relations Society of America's Code of Ethics
Chapter 3 - Advocacy
Chapter 4 - Honesty
Chapter 5 - Expertise
Chapter 6 - Independence
Chapter 7 - Loyalty
Chapter 8 - Fairness
Chapter 9 - Ethics Matter, Choose Action
Part III - Award Winning Case Studies from the Arthur W. Page Society Case Study Competition
Case Study 1 - Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI
Case Study 2 - Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188?
Case Study 3 - An Analysis of Starbucks' Race Together Initiative
Case Study 4 - The Virtue of Patients: Veterans' Fatal Wait
Case Study 5 - #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
