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Full Description
Hasbara (explaining), the Israeli variant of public diplomacy, is the subject of endless domestic debate. Israel in the 1960s and 1970s saw many changes in its political and military international stage. This was a period of unusually intensive attention to the problems of hasbara, beginning with the appointment of Yisrael Galili as minister with responsibility for government communications and ending with the dismantling of the Ministry of Information in 1974, less than a year after it had been created. Israel had only been able to "muddle through," and, at the end, there was no greater sophistication in Israeli thinking and no stronger administrative structure in spite of many organizational changes. Accessible to anyone interested in the history of Israel as well as political history and diplomacy, the book serves as a case study of how entrenched political culture can limit policy options and casts light on the emergence of public diplomacy as a feature of foreign policy.
Contents
Introduction: "Muddling Through"
Chapter 1: The Genesis of Hasbara: From the Diaspora to the Birth of Zionism
Chapter 2: "Trapped in the Past": Government Communications Policy under Yisrael Galili
Chapter 3: Breech Birth: The Introduction of Television to Israel
Chapter 4: "The Image Problem of a Tough Victor": After the Six-Day War
Chapter 5: Deterioration and Diffusion: Before and After the Yom Kippur War
Chapter 6: The Rise and Fall of the Ministry of Information
Conclusion
