The Problem of Political Marketing

Savigny, Heather

Continuum Publishing Corporation（2012/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 158 p.
• 言語 ENG
• 商品コード 9781441106346
• DDC分類 324.73

Full Description

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models? * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?

Contents

Acknowledgements; Introduction; 1: Political marketing: literature and practice; 2: ...and rational choice theory; 3: Implementing marketing in politics; 4: Ideology; 5: The language of political marketing; 6: Marketing and malaise; Conclusion: Political marketing - a challenge to democracy; Bibliography.