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Full Description
Netflix has become an industry-leading giant in the realm of streaming media services. This book takes a closer look at the company's creation, evolution, and domination of the on-demand video market.Today, more than half of Americans regularly use Netflix, with more than 80 percent of millennials using the service to watch most or all of their TV. Since its founding in 1997, the company has grown to become the top video streaming service in the world, with ever-increasing global reach and year-over-year revenue growth. It has changed how viewers access and watch content, spurring the phenomenon of binge-watching television shows and causing many to switch from traditional cable television providers to streaming services for their media needs. Moreover, the company has pioneered the transition of providing streaming services to producing and distributing branded big-budget television and feature-length content.Part of Greenwood's Corporations that Changed the World series, Netflix chronicles the founding and history of this media heavy-hitter, tracing how changes in leadership and business practices have shaped the company and the video streaming industry as a whole. It also explores key issues and controversies affecting the company and looks ahead at what's on the horizon for Netflix.Traces the history and evolution of a billion-dollar company with global reachExplores how Netflix revolutionized video streaming and original content developmentExamines the impact Netflix has had on traditional television outlets and how it has created the cultural phenomenon of binge-watchingSpeculates on Netflix's future trajectory and business prospects
