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Full Description
This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe.
The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption examines the business phenomenon of the sharing economy, giving readers a thorough analysis of this up-and-coming sector. The book presents a detailed historical perspective of sharing and cooperatives, followed by a discussion of societal factors—predominantly technology—that have facilitated the fast growth of collaborative consumption businesses. Additional chapters offer progressive perspectives on how companies can further commercialize sharing.
Written for undergraduate and graduate students studying the collaborative market and for those with entrepreneurial aspirations, this book provides important insight about technology facilities sharing, peer-to-peer lending, grassroots social entrepreneurial efforts, the economics of the sharing economy, legal and public policy issues, and more.
Contents
Foreword: The Sharing Economy
Russell Belk
Part One The Sharing Economy: How Did We Arrive Here?
Chapter 1 Introduction: Sharing in Modern Societies
B. Yasanthi Perera and Pia A. Albinsson
Chapter 2 Precursors to the Sharing Economy: Cooperatives
Isobel M. Findlay
Chapter 3 When Sharing Was a Necessity: A Historical Perspective of Collaborative Consumption in East Germany
Marco Wolf and Wendy Ritz
Chapter 4 Societal Factors and the Emergence of the Sharing Economy
Katharina Hellwig, Marlyne Sahakian, and Felicitas Morhart
Part Two Technology: A Facilitator of Modern-Day Sharing
Chapter 5 Online Technology as a Driver of Sharing
John Harvey, Andrew Smith, and David Golightly
Chapter 6 Mapping the Collaborative Economy Landscape and Its Relationship with Information and Communication Technologies
Andreas Kamilaris and Francesc X. Prenafeta-Boldú
Chapter 7 The Economics of Peer-to-Peer Online Sharing
Timm Teubner and Florian Hawlitschek
Part Three Collaborative Consumption: Peer-to-Peer Engagements in the Sharing Economy
Chapter 8 The Rise and Fall of Peer-to-Peer Collaborative Consumption: A Perspective from Two Types of Collaborative Consumption Practices
Heather E. Philip, Lucie K. Ozanne, and Paul W. Ballantine
Chapter 9 Access-Based Consumption: From Ownership to Non-Ownership of Clothing
Pia A. Albinsson and B. Yasanthi Perera
Part Four The Sharing Economy in Relation to the Marketplace and the Government
Chapter 10 Commercial Sharing 2.0: Business Opportunities in a Maturing Marketplace
Cait Lamberton
Chapter 11 The Role of Governments in Peer-to-Peer Sharing and Collaborative Consumption
Friedrich Chasin
Chapter 12 On Sharing and Quasi-Sharing: The Tension between Sharing-Economy Practices, Public Policy, and Regulation
Sofia Ranchordás
About the Editors and Contributors
Index
