Mastering Strategy : Workshops for Business Success

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Mastering Strategy : Workshops for Business Success

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  • 製本 Hardcover:ハードカバー版／ページ数 164 p.
  • 言語 ENG,ENG
  • 商品コード 9781440829536
  • DDC分類 658.4012

Full Description


Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.* Presents the most effective and useful strategy concepts and frameworks in a condensed, easy-to-grasp and entertaining manner that anyone or any business can benefit from* Provides many current and classic examples to show the application of the frameworks, making key concepts easy to understand* Organizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunities* Shows readers not just how to craft marketing strategy but also how to advocate for their strategic ideas

Table of Contents

        Figures                                    ix
Acknowledgments                                    xi
Introduction                                       xiii
    Workshop 1 Strategy, Defined: What We Talk     1   (10)
    About When We Talk About Strategy
    Workshop 2 Understanding the Business          11  (10)
    Climate: Which Way Is the Wind Blowing?
    Workshop 3 SWOT and Generic Strategies:        21  (10)
    Starting with a View from the Top
    Workshop 4 The Five Forces: Pressure Points    31  (16)
    on Your Company's Profitability
    Workshop 5 The Value System: Who's             47  (14)
    Kicking---and Kissing---Whom?
    Workshop 6 The Value Chain: The Ins and        61  (14)
    Outs of Your Business
    Workshop 7 The Core Competency: What's Your    75  (12)
    Secret Sauce?
    Workshop 8 Diversifications: Where Do You      87  (16)
    Go from Here---and How Do You Get There?
    Workshop 9 International Strategy: Stepping    103 (14)
    Out of Your Domestic Market
    Workshop 10 Measuring Strategic Success: It    117 (10)
    Ain't a Strategy If You Can't Measure It
    Workshop 11 Strategy Implementation:           127 (14)
    Getting Your Strategic Ducks in a Row
    Workshop 12 Wrap-up: Mastering Strategy...     141 (6)
    and Beyond!
Notes                                              147 (6)
Bibliography                                       153 (6)
Index                                              159