Mastering Strategy : Workshops for Business Success


Mastering Strategy : Workshops for Business Success

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  • 製本 Hardcover:ハードカバー版/ページ数 164 p.
  • 言語 ENG,ENG
  • 商品コード 9781440829536
  • DDC分類 658.4012

Full Description

Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.* Presents the most effective and useful strategy concepts and frameworks in a condensed, easy-to-grasp and entertaining manner that anyone or any business can benefit from* Provides many current and classic examples to show the application of the frameworks, making key concepts easy to understand* Organizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunities* Shows readers not just how to craft marketing strategy but also how to advocate for their strategic ideas

Table of Contents

        Figures                                    ix
Acknowledgments xi
Introduction xiii
Workshop 1 Strategy, Defined: What We Talk 1 (10)
About When We Talk About Strategy
Workshop 2 Understanding the Business 11 (10)
Climate: Which Way Is the Wind Blowing?
Workshop 3 SWOT and Generic Strategies: 21 (10)
Starting with a View from the Top
Workshop 4 The Five Forces: Pressure Points 31 (16)
on Your Company's Profitability
Workshop 5 The Value System: Who's 47 (14)
Kicking---and Kissing---Whom?
Workshop 6 The Value Chain: The Ins and 61 (14)
Outs of Your Business
Workshop 7 The Core Competency: What's Your 75 (12)
Secret Sauce?
Workshop 8 Diversifications: Where Do You 87 (16)
Go from Here---and How Do You Get There?
Workshop 9 International Strategy: Stepping 103 (14)
Out of Your Domestic Market
Workshop 10 Measuring Strategic Success: It 117 (10)
Ain't a Strategy If You Can't Measure It
Workshop 11 Strategy Implementation: 127 (14)
Getting Your Strategic Ducks in a Row
Workshop 12 Wrap-up: Mastering Strategy... 141 (6)
and Beyond!
Notes 147 (6)
Bibliography 153 (6)
Index 159