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Full Description
This practical, easy-to-understand book sets a path to successfully building a culture for sustainability in today's global marketplace, providing "best practice" case studies from industries and sectors including manufacturing, business-to-business, hospitality, consumer products, telecommunications, and professional services.
In their own words, leaders, managers, and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future. The vast majority of today's CEOs consider sustainability essential to their company's success, yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizes—from those organizations just starting their journey to sustainability, to those seeking to accelerate their positive impact on people, reduce their negative environmental impact, and improve their bottom line. Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.
Contents
Foreword by Andrew Winston
Preface
Acknowledgments
1 Building Bridges to a Sustainable Future: Understanding and Creating a Culture for Sustainability
2 Alcatel-Lucent: Transforming Communications for the Twenty-First Century
3 Alcoa: Connecting People to Communities
4 BASF: Creating Chemistry for a Sustainable Future
5 Bureau Veritas: Leading by Example
6 Church & Dwight: Product Stewardship for Sustainable Prosperity
7 Ingersoll Rand: Integrating Sustainability into the Heartbeat of the Company
8 Pfizer: Growing Leaders through the Global Health Fellows Program
9 Sanofi: Putting the Patient First
10 Wyndham Worldwide: Wyndham Green—One Goal. One Team. One Earth.
11 People, Planet, and Profits in a New Green Economy
Appendix: Best Practices for Building a Culture for Sustainability
Notes
Index
