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Full Description
Uses a historical study of bookselling and readers as a way to question and rethink our understanding of the market for symbolic goods.
Combining historical study, theorization, and experimental fiction, this book takes commodity culture and book retail around 1900 as the prime example of a market of symbolic goods. With the port of Southampton, England, as his case study, Simon R. Frost reveals how the city's bookshops, with their combinations of libraries, haberdashery, stationery, and books, sustained and were sustained by the dreams of ordinary readers, and how together they created the values powering this market. The goods in this market were symbolic and were not "consumed" but read. Their readings were created between other readers and texts, in happy disobedience to the neoliberal laws of the free market. Today such reader-created social markets comprise much of the world's branded economies, which is why Frost calls for a new understanding of both literary and market values.
Contents
List of Illustrations
Acknowledgments
Introduction: Their or, Rather, Our Books
Part I: Theory, Methods, Tactics, and Politics
1. Reading and Wanting: Commodity Culture Needs Readers
2. Book Retail: A Test Bed for Sustainable Economics
3. Je Suis the Unknown Public
4. When Books Come to Town: International Aspirations, High Street-Bound
Part II: Southampton Stories
5. What's Selling in Southampton: Commodity Culture, Dock Strikes, and Gas-and-Water Socialism
6. The Daily Round
7. High Street Southampton Bookshops
8. Gilbert's: A Treetop in the Networked Forest
Part III: Factual Fictions
9. Five Visits to Gilbert's
Part IV: Theory, Methods, Tactics, and Politics, 2.0
10. Reading Entertainment and the Construction of Economic Reality
11. Events, Frames, and History: Getting What We Want from a Book
12. Whose Is the Question Économique?
Conclusion
Appendix: Biblioteca: Toward a Bibliography of Works Published by H.M. Gilbert and Sons
Notes
Bibliography
Index



