The Street Smart MBA : 10 Proven Strategies for Driving Business Success （1st）

Mangraviti, James/ Babitsky, Steven

APress（2012/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 248 p.
• 言語 ENG
• 商品コード 9781430247678
• DDC分類 658

Full Description

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet.

Contents

* Step 1: Build a Superb Brand * Step 2: Grow and Tap Your Network * Step 3: Develop Products Customers Love * Step 4: Sell Your Company's Products and Services in a Cost-Effective Manner * Step 5: Control Your Costs and Increase Your Productivity * Step 6: Take Charge * Recruit, Motivate, and Retain a Superior Workforce * Deal with Customer Complaints Head-On * Manage Yourself * Become a Better Negotiator