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基本説明
From marketing and product development to strategy and financial management, Redman shows how to deploy data to sharpen your company's competitive edge.
Full Description
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: * The special properties that make data such a powerful asset * The hidden costs of flawed, outdated, or otherwise poor-quality data * How to improve data quality for competitive advantage * Strategies for exploiting your data to make better business decisions * The many ways to bring data to market * Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
Contents
Part One Introduction Chapter 1: The Wondrous and Perilous Properties of Data and Information in Organizations Part Two Chapter 2: The (Often Hidden) Costs of Poor Data and Information Chapter 3: Assessing and Improving Data Quality Part Three Chapter 4: Making Better Decisions Chapter 5: Bringing Data and Information to the Marketplace: Content Providers Chapter 6: Bringing Data and Information to the Marketplace: Facilitators Part Four Chapter 7: Social Issues in the Management of Data and Information Chapter 8: Evolving the Management System for Data and Information Chapter 9: The Next One-Hundred Days
