触媒コード：優良企業の戦略の鍵 Catalyst Code : The Strategies Behind the World's Most Dynamic Companies

Schmalensee, Richard L.

Harvard Business Review Press（2007/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 240 p.
• 言語 ENG
• 商品コード 9781422101995
• DDC分類 658.4012

基本説明

In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts - businesses that bring together a number of groups who need each other and make it easy for them to work together - are essential. Doing business in this world isn't for the faint of heart - but "Catalyst Code" maps it out, showing where the opportunities and pitfalls lie.

Full Description

In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts - businesses that bring together a number of groups who need each other and make it easy for them to work together - are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together. Companies that do this right - and transform their pricing practices, incentive plans, and organizational structures - are today's power brokers. Of course, catalysts have been around as long as marketplaces. But now, more than ever, they drive the economy. Doing business in this world isn't for the faint of heart - but "Catalyst Code" maps it out, showing where the opportunities - and pitfalls - lie.