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基本説明
This edition includes an updating of examples throughout and new material on mergers and downsizing.
Full Description
A clear and concise introduction to the different approaches to studying organizational culture
Joann Keyton introduces the basic elements—assumptions, values, and artifacts—of organizational culture, draws on communication and management research findings, and integrates practical applications throughout the text. The book helps students to identify and read organizational culture through different lenses, create cultural interpretations, and ultimately make informed work and employment decisions.
Key Features
Offers a communication perspective: The focus on communication practices and processes helps students understand how they can influence the organization culture
Synthesizes the research: By bringing together research sources from across many disciplines, Keyton provides a unique analysis of the organizational culture literature
Provides a multi-perspective view of organizational culture: Perspectives covered include symbolic performance, narrative reproduction, textual reproduction, management, and power and politics
Concludes with a practical "Culture Toolkit": The toolkit provides quantitative and qualitative techniques for conducting analyzes of organizational culture
NEW! The Second Edition examines how organizational culture is shaped by communication technology and globalization, provides more international examples, and includes a new section on mergers and acquisitions
This is an ideal text for upper-division undergraduates and graduate-level courses in Organizational Communication and related courses in departments of business and management, psychology, communication studies, and sociology.
Contents
Acknowledgments
Section 1. Positioning Organizational Culture
Introduction
What Is an Organization?
What Is Organizational Communication?
What Is Culture?
What Is Organizational Culture?
Assumptions
Integration of Artifacts, Values, and Assumptions
Organizational Culture and You
Feature: Does Organizational Culture Really Matter?
Summary
Section 2. Unpacking Organizational Culture
Core Characteristics of Organizational Culture
Communicating Culture
The Structure of Organizational Culture
A Divided View of Organizational Culture
Cultural Consensus and Division
What Organizational Culture Is Not
Feature: Organization Culture or Organizational Climate
Myths About Organizational Culture
Summary
Section 3. Lenses for Understanding Organizational Culture
The Development of the Organizational Culture Construct
The Lens of Symbolic Performance
The Lens of Narrative Reproduction
The Lens of Textual Reproduction
The Lens of Management
Feature: The Two Sides of Managerial Views
The Lens of Power and Politics
The Lens of Technology
The Lens of Globalization
Summary
Section 4. Developing, Managing, and Changing Organizational Culture
Culture Formation
Cultural Maintenance
Cultural Change in Organizations
Feature: Two Levels for Addressing Cultural Change
Creating a Vision of the Organization and Its Culture
Socializing New Employees to the Culture
Leadership and Organizational Culture
Personal, Professional, and Organizational Ethics
Can Organizational Culture Be Managed?
Summary
The Culture Toolkit: Methods for Exploring Organizational Culture
Steps in Conducting a Cultural Analysis
Cultural Tools
Putting It All Together
Summary
Appendix
References
Index
About the Author
