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基本説明
The essential guide through the major decisions to be taken when designing and launching a new venture.
Full Description
"Venture Design" walks 'would-be entrepreneurs' through each major decision. While it provides theoretical background for each decision, its real value is in the hands-on analytical tools. These tools and their implications are illuminated through a single case carried throughout the book. The second edition adds two new chapters: the entrepreneur - what makes them different, and how you can utilize that information to increase your odds of becoming an entrepreneur; and, the venture idea - where have they come from historically and how to discover yours, plus updated information and examples throughout the remaining chapters. The book is unique relative to other entrepreneurship texts in that it walks "would-be entrepreneurs" through each major decision.
Contents
Chatper 1. Introduction: The Decision Making Perspective RAW INGREDIENTS Chapter 2. The Entrepreneur Chapter 3. The Venture Idea ASSESSING FEASIBILITY Chapter 4. Industry Analysis Appendix 4-1. Game Theory Chapter 5. Perceptual Mapping Chapter 6. Characterizing Demand DESIGNING THE VENTURE Chapter 7. Competitive Strategy Chapter 8. The Distribution Channel Decisions Chapter 9. Advertising Decisions Chapter 10. Dynamic Demand Forecast Chapter 11. Scope of Operations DETERMINING REQUIREMENTS Chapter 12. Resource Requirements and Capacity Planning Chapter 13. Valuation and Financial Requirements PUTTING IT ALL TOGETHER Chapter 14. A Business Plan for Venture Capital Appendix 14-1 Epigraphs' Business Plan
