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Full Description
O'Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts. Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make. Unfortunately, many don't get answers to those questions when they complete the course. O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.
Contents
PART 1: Introduction and Key Principles Ch 1: Introduction: What is Economics? Appendix: Using Graphs & Percentages Ch 2: Key Principles of Economics Ch 3: Exchange and Markets Ch 4: Demand, Supply, and Market Equilibrium Part 2: A Closer Look at Demand and Supply Ch 5: Elasticity: A Measure of Responsiveness Ch 6: Market Efficiency and Government Intervention Ch 7: Consumer Choice Using Utility Theory Appendix: Consumer Choice with Indifference Curves Part 3: Market Structures and Pricing Ch 8: Production Technology and Cost Ch 9: Perfect Competition: Short Run and Long Run Ch 10: Monopoly and Price Discrimination Ch 11: Market Entry and Monopolistic Competition Ch 12: Oligopoly and Strategic Behavior Ch 13: Controlling Market Power: Antitrust and Regulation Part 4: Externalities and Information Ch 14: Imperfect Information: Adverse Selection and Moral Hazard Ch 15: Public Goods and Public Choice Ch 16: External Costs and Environmental Policy Part 5: The Labor Market and Income Distribution Ch 17: The Labor Market, Income, and Poverty Ch 18: Unions, Monopsony, and Imperfect Information Part 6: The International Economy Ch 19: International Trade and Public Policy
