Full Description
This is a comprehensive introduction not only to the world's most important graphic designers but also a look at various styles, movements and processes. It particularly concentrates on the ideas and contributions of 50 of the world's most influential graphic desigenrs, and at 10 of the major movements in the field and their place in history. The book includes pieces on Eric Gill, Adrian Frutiger and Alphonse Muchta and on topics such as Politics and Propaganda in poster art, Futurism, New Wave and the Digital Age. All in all, this is a compact, easily accessible, quick guide to the field of graphic design.
Contents
Introduction Poster design Books and magazines Commercial art and branding Typefaces and typography Signs and symbols Feature spreads, covering: Politics and propaganda in poster art Photography and photomontage Futurism Constructivism New Wave Corporate identity Swiss Style New typography Linotype and montage The digital age
