Full Description
Critical Media Studies is a state of the art introduction to media studies that demonstrates how to think critically about the power and influence of the media.
Provides extensive case study material, including exercises and "media labs" in each chapter to encourage student participation
Draws on examples from print, broadcast, and new media, including advertising, music, film, television, video games, and the internet
Accompanied by a website with supplementary material, additional case studies, test banks, PowerPoint slides, and a guide for professors
Contents
A Shout Out! 1. Introducing Critical Media Studies.
Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives.
2. Marxist Analysis.
3. Organizational Analysis.
4. Pragmatic Analysis.
Part II:Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives.
5. Rhetorical Analysis.
6. Cultural Analysis.
7. Psychoanalytic Analysis.
8. Feminist Analysis.
9. Queer Analysis.
Part III:Media Audiences: Reception, Erotic, and Ecological Perspectives.
10. Reception Analysis.
11. Erotic Analysis.
12. Ecological Analysis.
13. Conclusion: the Partial Pachyderm.
Glossary.
Index.



