基本説明
Surveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video.
Full Description
This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field's important social, political, and cultural ramifications.
It examines how broadcasting has been organized as a business throughout much of the 20th century, and focuses on the aesthetics of programming over the years
Surveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video
Includes new data from collections at the Library of Congress and the Library of American Broadcasting
Ideal for anyone seeking a readable history of the field, offering the most current coverage available
Contents
List of Illustrations vi Preface: Why a History of Broadcasting in the USA? ix
Acknowledgments xvii
Introduction: Broadcasting's Beginning: The Big Bang 1
Part I: The Network Radio Era, 1921-1950 1
1. Industrial Innovation and Diffusion: The Radio Networks 13
2. Radio's Social, Cultural, and Political Impact: The First Mass Medium 38
3. The Development of a New Aesthetic: Sounds 71
Part II: Transition, 1945-1957 105
4. TV Replaces Radio in the Living Room 107
5. Radio Reinvents Itself: Top 40 and Beyond 142
Part III: Network Television Dominates, 1958-1982 165
6. CBS, NBC, and ABC Covering the USA 167
7. Network TV's Social, Cultural, and Political Impact 197
8. The Genre Machine: From Maverick to M*A*S*H 231
Part IV: Contemporary History, 1982-1996 279
9. Radio: The FM Era 281
10. Television: Remote Control Paradise 299
Epilogue: Still a Broadcasting Nation: 1996 and into the Future 338
Appendix: Sorry, Wrong Number 346
Index 353
