構造的創造性：イノベーション戦略の策定 Structured Creativity : Formulating an Innovation Strategy

Sauber, Tim/ Tschirky, Hugo

Palgrave Macmillan（2006/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 227 p.
• 言語 ENG
• 商品コード 9781403991508
• DDC分類 658.40714

Full Description

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

Contents

Preface List of Figures Introduction: Management Summary PART 1: INTRODUCTION Research Focus and Relevance Research Design and Methodology PART 2: STATE OF THE ART IN THEORY Innovation Strategy Formulation Literature Complementary Literature Conclusion: Innovation Strategy Formulation (theory) PART 3: STATE OF THE ART IN PRACTICE Interviews Conclusion: Innovation Strategy Formulation Practice PART 4: THE DUAL GAP Dual Gap in Innovation Strategy Formulation Working Hypotheses PART 5: CONCEPT Innovation Architecture Innovation Strategy Formulation Process PART 6: ACTION RESEARCH Selection and Procedure of the Action Research Cases Case 1: Toll Revenue Case 2: TecChem Case 3: HighTec Case 4: Info Exchange Case 5: Optic Dye Case 6: Built-up Case 7: RubTec Case 8: MicroSys Case 9: StockTec Cross-Case Analysis and Conclusion PART 7: CONCLUSION AND WORKING HYPOTHESIS RETHOUGHT PART 8: TOWARDS A NEW SET OF MANAGEMENT PRINCIPLES Understanding the Innovation System Formulating an Innovation Strategy Implementing an Innovation Strategy Formulation Process Index