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基本説明
Looking at: responses of Japanese retailers to deregulation; increasing competition; etc.
Full Description
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
Contents
PART I: INTRODUCTION Innovation and Dynamics In Retailing PART II: FROM TECHNIQUES TO FORMATS (1950s-1980s) New Techniques and the Emergence of the General Merchandising Store Policy: A New Law for Large Stores Diversification of Retail Formats PART III: DEVELOPMENT OF SYSTEMS (1990s) The 1990s: A Radically Different Environment Changes in Retail Formats in a Deregulated Environment Newcomers in Japanese Retailing Failure and Reorganization of the Mass Merchandising Sector Building Supply Chains Convenience Stores and the Organization of E-Commerce PART IV: CONCLUSIONS Half a Century of Dynamics in Japanese Retailing