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基本説明
It addresses current trends influencing competition including globalisation, market structure, technology and demographics and how these will impact upon companies and their organisation, business opportunities, revenue streams, branding and customer behaviour.
Full Description
This work arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing competition including globalization, market structure, technology and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It also shows banks how to develop strategic initiatives for future competition. This will represent essential thinking for the banking and financial services industry.



