スポーツビジネスの国際市場<br>Sport Business in the Global Marketplace

個数:

スポーツビジネスの国際市場
Sport Business in the Global Marketplace

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  • 製本 Hardcover:ハードカバー版/ページ数 240 p.
  • 言語 ENG
  • 商品コード 9781403903006
  • DDC分類 338.43796

基本説明

Focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

Full Description


Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Contents

S-commerceSocial Phenomenon of Sport Putting Sport on the Map: The Structure of Global Sport Business or Pleasure: The Commercialisation of Sport Self Service: Sport and the Services Economy In the Spider's Web: The Internet and Competitive Advantage in Global Sport Speaking in Tongues: Global Sport Marketing across Cultures Sport Trek: Future Sport Business in the Global Marketplace Epilogue: Brilliant Orange Finally Go all the Way!