Ｅビジネスの成功戦略：学際的アプローチ Seeking Success in E-Business : A Multidisciplinary Approach (International Federation for Information Processing)

Viborg-Andersen, Kim (EDT)/ Elliot, Steve (EDT)/ Seatman, Paula (EDT)

Kluwer Academic Pub（2003/05発売）

• 製本 Hardcover:ハードカバー版／ページ数 654 p.
• 言語 ENG
• 商品コード 9781402074509
• DDC分類 658.84

基本説明

Approach includes contributions in areas such as: strategies for implementing e-business; business-2-consumer, business-2-business; Internet marketing; evaluation tools for e-business; implications for SME's; and more.

Full Description

This collection of research papers addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. Many of the texts represent cutting-edge research, illustrating the diverse nature of these fields, from conceptual frameworks to state-of-the-art implementations. The book includes contributions in areas such as: strategies for implementing e-business; business-2-consumer, business-2-business; internet marketing; evaluation tools for e-business; implications for SMEs; mobile commerce; trust; distributed knowledge management; and dot.com-driven business transformations. The volume comprises the edited proceedings of the Second Working Conference on E-Business: Multidisciplinary Research and Practice, which was sponsored by the International Federation for Information Processing (IFIP), Working Group 8.4, as well as by the Danish Center for E-Business Development and the Copenhagen Business School. The conference was held in June 2002 in Copenhagen.