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Full Description
An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs.
Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question "how do I get started?" It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors.
Alice Bentinck and Matt Clifford are the co-founders of Entrepreneur First (EF). Over the last decade, they have worked with thousands of ambitious individuals across the world, supporting them to become founders. Those individuals have now built companies worth billions of dollars that are taking on some of the world's biggest challenges, including finding hard-to-spot cancers, tackling climate change and building new financial platforms. In How to Be a Founder, the authors share advice, insights and lessons from their decade of experience working with individuals to become successful founders. The book covers what you need to do today to start your journey as a founder and the steps to take to maximise your chances of building a high-growth, scalable company. You'll also hear advice from some of the world's best investors and entrepreneurs who have built some of most iconic technology companies of our time.
Contents
Foreword
Introduction
PART 1: The Founder Mindset
1: What makes a great founder
2: The myths that stop founders
3: What causes failure and how to avoid it
4: Cultivating the mindset of a founder
PART 2: The Founding Process
5: Three and a half rules for ambitious founders
6: Understand your edge
7: How to use your edge
8: Choosing your co-founder
9: Working with your co-founder and testing the team
10: Getting to founder/idea fit
11: Customer Development - finding out your customer's secrets
PART 3: Growing and Scaling
12: An introduction to startup financing
13: How to raise money
14: Preparing for the road ahead
15: Building culture
16: What happens next?
Bibliography
Acknowledgements
Index
