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Full Description
Deliver lasting customer value through data-led, technology-enhanced engagement strategies.
Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.
Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Breitling, Europa-Park and ZEISS, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.
You'll learn how to:
- Apply data-led frameworks to deliver consistent, high-value customer experiences
- Integrate AI, Web3 and immersive environments into measurable engagement strategies
- Use proven insights to govern innovation and mitigate technology adoption risks
- Lead transformation that connects business performance with customer outcomes
Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.
Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership
Contents
Chapter - 01: Introduction to the customer journey;
Chapter - 02: The case for emerging technologies;
Chapter - 03: A closer look at emerging technologies;
Chapter - 04: Web3 applications and the customer journey;
Chapter - 05: Centralised virtual environments and the customer journey;
Chapter - 06: Artificial Intelligence and the customer journey;
Chapter - 07: Addressing roadblocks and overcoming constraints;
Chapter - 08: A step-by-step guide to enhancing your customer journey;
Chapter - 09: Conclusion;
Chapter - 10: Glossary;
