Contemporary Issues in Tourism and Hospitality : Theory, Trends and Practical Approaches

個数：

予約

Contemporary Issues in Tourism and Hospitality : Theory, Trends and Practical Approaches

Palkowski, Michael/ Linden, Henrik

ウェブストア価格 ¥12,293（本体¥11,176）
Kogan Page Ltd（2026/03発売）
外貨定価 US$ 59.00
ポイント 111pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 368 p.
言語 ENG
商品コード 9781398624979

Full Description

This textbook for undergraduate and postgraduate looks at the critical and interrelated issues impacting global tourism and hospitality today.

Contemporary Issues in Tourism and Hospitality considers:
- Tourist motivation and behaviour, and how travel brands, destinations and influencers use storytelling and marketing to appeal to consumers
- The ethics and politics of tourism from sustainability and overtourism to globalization and dark heritage tourism
- Emerging trends from wellness tourism and hospitality to 'set jetting' and the possibilities of virtual travel

With in-text learning features such as learning outcomes, reflective questions and interviews with practitioners, this textbook prepares students to engage with these critical issues and trends in their future careers, including creating innovative solutions and products for the travel industry. Real-world examples are included from a variety of tourism and hospitality destinations and phenomena such as the influence of fandom as seen in Taylor Swift's Eras Tour and visiting filming locations used in Game of Thrones and the performative and preservative culture of tourism in Thailand's floating markets.

Chapter - 01: Introduction to the Global Tourism and Hospitality Industries;
Chapter - 02: The Experience Economy and Developing Unique 'Memorable Experiences';
Chapter - 03: Tourism and Everyday Experiences;
Chapter - 04: Tourist Motivation and Behaviour;
Chapter - 05: Globalization and the Challenges of Tourism and Hospitality Development;
Chapter - 06: Politics and International Relations in Tourism and Hospitality;
Chapter - 07: Dark Heritage Tourism and Hospitality Experiences;
Chapter - 08: Marketing in Tourism and Hospitality;
Chapter - 09: Tourism and Hospitality Storytelling and Visual Cultures;
Chapter - 10: Overtourism: The Challenges of Sustainability and Potential Policy Solutions;
Chapter - 11: Fan Cultures and Tourism;
Chapter - 12: Digital Disruption in Tourism and Hospitality;
Chapter - 13: Creative Cities;
Chapter - 14: Health and Wellness Hospitality and Tourism;
Chapter - 15: Employability in Tourism and Hospitality