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Full Description
Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate change, how to start and how to counteract the impact of previous changes.
Change is an incredibly broad term and encompasses various scenarios. Successful Change Communication guides senior level practitioners through the twists and turns of change to enable you to feel confident navigating any style of change. In this book you'll learn how to communicate effectively surrounding changes such as restructures and redundancies, leadership changes, physical office changes, rebrands, ownership changes and much more.
This book is designed to equip, encourage and guide professional communicators through change so they in turn can inform, involve and inspire employees. Structured around the lifecycle of a change, the book starts out looking into how practitioners can prepare before moving on to how to communicate, review and evaluate the success of the change communication. Covering topics such as the impact of AI on change communication, entrance and exit plans for CEOs and how to work strategically during times of change, this book is the must-read manual for any practitioner looking to create connections between employees and the C-suite during times of turbulence.
Contents
Chapter - 00: Introduction
Section - ONE: Change Readiness and Planning
Chapter - 01: Debunking Change to Create Clarity: Unpicking the History, Myths and Models
Chapter - 02: Creating Connections During Change: Why Change Communication is Vital
Chapter - 03: Laying the Foundations for Change: Using Organizational Insights to Prepare for Change
Chapter - 04: Planning Complicated Change: Designing for Certainty and Cohesion During Multiple Changes
Section - TWO: Confident Change Communication
Chapter - 05: Confident Change Communication: Implementing Change Through Effective Internal Communication
Chapter - 06: Influencing and Leading Change: Increasing Relevancy and Enhancing Employee Experience
Section - THREE: Reviewing and Measuring Change
Chapter - 07: Measuring and Evaluating Change: Managing Expectations and Focusing on Outcomes
Chapter - 08: Reviewing Change: Using Analysis for Revision and Continuous Improvement
Chapter - 09: Preparing for Future Change: Thinking Ahead, Using Technology and Upskilling
