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Full Description
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
Contents
Chapter - 00: Introduction: How will this book transform your digital marketing strategy?;
Chapter - 01: Foundations
Section - ONE: Knowing your business objectives and your customer;
Chapter - 02: Understanding the digital ecosystem;
Chapter - 03: Integrating digital into wider organization strategy;
Chapter - 04: Understanding the evolving digital consumer;
Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;
Section - TWO: Integrating digital change into your wider organization;
Chapter - 06: Enabling technologies for online marketing and digital transformation;
Chapter - 07: Planning your digital marketing strategy - Objectives, teams and budgeting;
Section - THREE: Using channel strategy to reach your customers;
Chapter - 08: SEO strategy and organic techniques;
Chapter - 09: Building and optimizing a winning paid search strategy;
Chapter - 10: Display
Chapter - 11: Tailoring your social media strategy;
Chapter - 12: Marketing automation, messaging and email marketing
Chapter - 13: Affiliate schemes and partnerships
Chapter - 14: Lead generation
Chapter - 15: eCommerce
Chapter - 16: Content strategy
Chapter - 17: Personalizing the customer journey and digital experience
Section - FOUR: Conversion, retention and measurement;
Chapter - 18: Effective experience design
Chapter - 19: Managing loyalty, CRM and data;
Chapter - 20: Providing a smooth online service and customer experience
Chapter - 21: Data analytics and reporting
Section - FIVE: Tailoring your final digital marketing strategy;
Chapter - 22: Putting together your digital marketing strategy;
