Creativity in PR and Communications : Concepts and Practices for Innovation

個数：

予約

Creativity in PR and Communications : Concepts and Practices for Innovation

Cope, Jon/ Mayell, Stuart

ウェブストア価格 ¥35,931（本体¥32,665）
Kogan Page Ltd（2025/11発売）
外貨定価 US$ 176.00
ポイント 326pt

現在予約受付中です。出版後の入荷・発送となります。
（重要：表示されている発売日は予定となり、発売が延期、中止、生産限定品で商品確保ができないなどの理由により、ご注文をお取消しさせていただく場合がございます。予めご了承ください。）

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Hardcover:ハードカバー版／ページ数 304 p.
言語 ENG
商品コード 9781398620865

Full Description

Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.

Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:

- Fostering a creative mindset
- Cultivating creativity
- Creative thinking
- Creative ideation processes
- AI as a tool to assist creativity
- Using creativity to enhance briefs and campaigns

With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights.

Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.

This book is full of real-world examples from global companies such as Dove and Samsonite, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.

Chapter - 01: Introduction;
Chapter - 02: Creativity: definitions, history and theory;
Chapter - 03: How to foster a creative mindset;
Chapter - 04: Intergrating a brief;
Chapter - 05: Doing the right research;
Chapter - 06: The first creative act: Acquiring insight;
Chapter - 07: Creative ideation;
Chapter - 08: Strategy is sacrifice;
Chapter - 09: Using AI to turbo-charge your creative process;
Chapter - 10: Creativity's greatest hits;
Chapter - 11: Adaption and inclusion: Building creativity across global cultures;
Chapter - 12: Apendices;