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Full Description
Looking to boost your research team's impact while cutting down on administrative overload?
Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.
You'll learn how to:
- Develop repeatable, reusable insights using proven operational principles
- Implement governance and planning models for on-time, on-budget delivery
- Select and optimize tools and platforms tailored to your team's needs
- Manage participant recruitment ethically and efficiently
- Apply AI and democratize research to meet evolving business demands
Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.
Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
Contents
Section - ONE: Managing infrastructure and the research process;
Chapter - 01: Defining research operations;
Chapter - 02: Laying the foundations for successful research processes and practices;
Chapter - 03: Data compliance in research operations;
Chapter - 04: How to recruit participants - models for best practice;
Chapter - 05: How to manage data, information and knowledge;
Chapter - 06: Supporting and managing the research process;
Section - TWO: People;
Chapter - 07: Recruiting researchers;
Chapter - 08: Recruiting the research operations team;
Chapter - 09: Supporting research and operations learning
Section - THREE: Advanced operations;
Chapter - 10: How to use AI as part of the research process;
Chapter - 11: Metrics for research and research operations;
Chapter - 12: How to adapt to changing needs and requirements;
Chapter - 13: Concluding thoughts;
