Internal Communication Strategy : Design, Develop and Transform your Organizational Communication

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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication

Miller, Rachel

ウェブストア価格 ¥27,545（本体¥25,041）
Kogan Page Ltd（2024/04発売）
外貨定価 US$ 134.00
ポイント 250pt

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製本 Hardcover:ハードカバー版／ページ数 296 p.
言語 ENG
商品コード 9781398614666
DDC分類 658.45

Full Description

SHORTLISTED: Business Book Awards 2025 - People, Culture & Management

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.

Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision.

With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout.

Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

Chapter - 00: Introduction;

Section - ONE: Writing a strategy;

Chapter - 01: An introduction to strategic internal communication;
Chapter - 02: The mindset strategic internal communicators need;
Chapter - 03: How to gather organizational insights;
Chapter - 04: How internal communication happens;

Section - TWO: Implementing an internal communication strategy;

Chapter - 05: Leading organizational communication;
Chapter - 06: Evaluation and measuring internal communication;
Chapter - 07: Why revision is essential for an IC strategy;
Chapter - 08: What happens inside is reflected outside;