The 30 Day MBA in Marketing : Your Fast Track Guide to Business Success （3RD）

Barrow, Colin

Kogan Page Ltd（2023/05発売）

Kogan Page Ltd（2023/05発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 280 p.
• 言語 ENG
• 商品コード 9781398611009
• DDC分類 658.8

Full Description

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing.

From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success.

With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

About the 30 Day MBA Series...
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

Contents

Chapter - 00: Introduction;
Chapter - 01: Introduction to marketing;
Chapter - 02: Buyer behaviour;
Chapter - 03: Marketing strategy;
Chapter - 04: Products and services;
Chapter - 05: Advertising and promotion;
Chapter - 06: Place and distribution;
Chapter - 07: Pricing;
Chapter - 08: People: managing the marketing organization;
Chapter - 09: Maths for marketing;
Chapter - 10: Marketing and the law;
Chapter - 11: Marketing plans and budgets;