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Full Description
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).
Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
Contents
Chapter - 00: Introduction - The changing nature of today's consumer;
Section - ONE: Reaching consumers in new ways;
Chapter - 01: Unlocking the metaverse;
Chapter - 02: Livestreaming;
Chapter - 03: New channels - Instant commerce;
Chapter - 04: Connecting with Gen Z and Gen Alpha using their language;
Chapter - 05: Creating compelling content to drive commerce;
Section - TWO: Monetizing consumers with innovative models;
Chapter - 06: Creating retail media to monetize consumer traffic;
Chapter - 07: To NFT or not?;
Chapter - 08: Bringing blockchain to retail;
Chapter - 09: Unique collaborations and crossovers to drive energy and sales;
Chapter - 10: Monetizing retail data while maintaining customer trust;
Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization;
Section - THREE: What's ahead? The future outlook for retail;
Chapter - 12: What's ahead?;
Chapter - 13: Creating your roadmap
