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Full Description
Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people.
Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators.
Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.
Contents
Chapter - 01: Making the case for employee communications - Understanding the value leading practitioners add;
Chapter - 02: Conducting your own employee communications audit - Tools and tips from experts;
Chapter - 03: Setting objectives - Considerations and templates that work based on real life examples;
Chapter - 04: Understanding your audience - Building a realistic profile of your workforce and how to use it;
Chapter - 05: Defining your messages - Insights from pros on why it matters, how to define them, get them agreed and stick to them;
Chapter - 06: Channel choices for employee communications - What to consider when choosing and using methods;
Chapter - 07: Line managers as communicators - How to help them add the most value;
Chapter - 08: Making it happen - Overcoming obstacles and project management when implementing employee communications;
Chapter - 09: Change and transformation - Understanding the differences for effective employee communication;
Chapter - 10: The Changing Nature of Work and the Workplace;
Chapter - 11: Listening and Employee Voice;
Chapter - 12: Communicating in tough times - Preparing leaders for delivering tough messages;
Chapter - 13: Is it working? - Evaluation and measurement of an employee communication strategy that adds value;
Chapter - 14: Communicating on purpose - Helping employees find meaning in the modern workplace
